Ask around in Indian business circles and you'll hear it more often than you'd expect: before signing the lease, printing the visiting cards, or filing the registration papers, a founder quietly checks their numbers first. Not out of superstition, but because a name and a launch date are two of the few things about a business that, once chosen, are genuinely hard to undo. It's easy to dismiss this as an old habit that has nothing to do with modern business. But talk to founde