A lot of founders will tell you their business name just “felt right.” Fair enough — gut instinct matters. But talk to enough entrepreneurs who've actually scaled past year two, and you'll notice something else too: quite a few of them quietly ran their brand name past a numerologist before they ever printed a business card. That's entrepreneur numerology in practice, and it's a lot less mysterious than it sounds. At NumeroAstro, this is usually where the conversation starts